I've written about this problem enough times now, that I thought I'd promote it to its own series. Check out the previous posts that deal with this subject.

Compare and contrast:

2002: MAGMA: Multiobjective Analyzer for Genetic Marker Acquisition
2007: MAGMA: analysis of two-channel microarrays made easy
2007: MAGMA: An Algorithm for Mining Multi-level Patterns in Genomic Data
2008: MAGMA (molecular animation, graphics and modeling application framework)
2015: MAGMA: Generalized Gene-Set Analysis of GWAS Data