Anatomy of an mainstream science piece

A great blog post by Ewan Birney that describes the process of writing an commentary piece for the Guardian newspaper, and which also discusses the need for more involvement of scientists in the public discussion of science. I like the concluding remarks:

As practicing scientists, we need to continue laying the groundwork started long ago by many others…engaging consistently and non-judgmentally with our communities and policymakers about out work. There is a real task ahead of us in providing an accessible way for people to digest this information. We should take every opportunity to communicate on every level, from the most basic to state of the art. Only then can society really use the hard-earned information gleaned from genetics appropriately, and for the greater good.